How to Set Up a Prediction Market Company: A Guide Inspired by Kalshi, Polymarket & the Robinhood Integration Trend

How to Set Up a Prediction Market Company: A Guide Inspired by Kalshi, Polymarket & the Robinhood Integration Trend

Over the past months, Kalshi has dominated global fintech, crypto, and brokerage headlines.

As the first federally regulated prediction market exchange in the United States, Kalshi has redefined how traders interact with real-world events by offering Event Contracts - tradable positions linked to geopolitical, economic, and social outcomes. What began as a niche concept has now become a global benchmark, with major platforms such as Robinhood and Webull integrating Kalshi’s market infrastructure directly into their trading ecosystems.

This development is more than just a partnership - it signals a new era of financial innovation, one where prediction markets could stand alongside derivatives, CFDs, and structured products as a mainstream asset class.

At Zitadelle AG, we are already seeing a wave of interest from European brokers, offshore platforms, and fintech founders seeking licensing pathways, regulatory structuring, and technology frameworks to build Kalshi-style platforms internationally.

Why the Kalshi–Robinhood Model Matters for New Market Entrants

The relationship between Kalshi and Robinhood mirrors a pattern we have seen before in financial innovation cycles.

1. A profitable symbiosis for both sides

Kalshi gains massive distribution through established retail brokerage apps, while platforms like Robinhood tap into a new revenue vertical by offering their users access to event-based trading products. This mutually beneficial structure strengthens user retention and broadens product lines - similar to how CFD brokers expanded by integrating commodities, crypto, and options over time.

2. A repeat of the prop trading boom

The dynamic resembles the early days of prop trading, when emerging firms relied on existing securities brokerages for infrastructure.
As the industry matured, dominant players like FTMO emerged and eventually went on to acquire traditional brokers (FTMO → OANDA acquisition), reversing the dependency and reshaping the brokerage landscape entirely.

Prediction markets today are at a similar inflection point.

3. A signal for European & offshore platforms

We anticipate a race among European, Asian, and offshore brokers to replicate the Kalshi–Robinhood model - either by launching fully regulated prediction markets or integrating event-based trading into existing terminals.

Countries like Mauritius, Labuan (Malaysia), Vanuatu, Costa-Rica, Curacao, Seychelles, and the AIFC in Kazakhstan may become competitive jurisdictions for hosting such platforms due to their flexible licensing frameworks.

Will Prediction Market Platforms Become the Next “Buyout Targets”?

The brokerage industry could be entering a phase where 1–3 prediction market companies rise to dominance in Europe and offshore jurisdictions.

A successful prediction market company with strong user growth, liquidity, and compliant infrastructure could:

surpass mid-tier CFD brokers,
become the next acquisition target for a major brokerage group,
or evolve into a standalone multi-asset exchange.
or evolve itself and start acquiring other peers/ brokerage or payment platforms (think of Revolut with stock trading, prediction markets, crypto ramp, and ancillary services).

This is precisely the trend we observed with prop trading firms - and it may repeat here.

How to Build or License a Prediction Market Platform (Kalshi-Style)

At Zitadelle AG, we already receive inquiries from:

retail brokers
crypto exchanges
proprietary trading firms
fintech startups
liquidity providers
entrepreneurs entering the event-contract space

all asking:

"How can we legally build a prediction market exchange, and how can we integrate it into our trading terminals?"

To answer this, we have developed several regulatory, technological, and operational pathways, depending on the client’s jurisdiction and business model.

Possible strategic routes include:

Setting up a regulated prediction market exchange license in flexible offshore or midshore jurisdictions
Structuring a derivatives/CFD-based event-contract product
Integrating prediction-based trading into existing MT4/MT5, cTrader, DXtrade, or proprietary terminals
Establishing a MiFID II-compatible structure for EU-based firms
Creating a crypto-settled prediction platform with compliance aligned to VASP regulation
Exploring AIFC, Labuan, Mauritius FSC, and Vanuatu licensing routes optimized for event-based financial products
White-label infrastructure partnerships and outsourced liquidity arrangements

Each model balances regulatory certainty, cost, and launch time.

Why Work With Zitadelle AG

With consulting hubs in Cyprus, Labuan, and Mauritius, and a client portfolio spanning EU, UAE, and Asia, we support fintech companies in launching new financial products, obtaining Forex, Crypto, VASP, Money Broker, Investment Dealer, and other specialized licenses.

For prediction markets specifically, we offer:

Regulatory structuring
License selection & application
AML/KYT/Travel Rule architecture
White-label exchange infrastructure
Integration assistance with brokers
Compliance manuals & risk frameworks
Banking & PSP onboarding

Whether you're aiming to mirror Kalshi, build a hybrid prediction & derivatives platform, or integrate event-contract trading into your brokerage, we provide end-to-end support.

Ready to Build a Prediction Market Platform?

If you are exploring how to create a prediction market company, mirror Kalshi or Polymarket, or integrate Event Contracts into your existing trading platform, contact us.

We can guide you through: